Woman on a sofa asking an AI assistant on her phone

They've stopped Googling. 
They talk to ChatGPT.

ChatGPT, Google AI Overviews, Perplexity and Claude recommend two or three companies. If yours isn't one of them, they go to your competitors.

Where your customers
already seek answers

  • ChatGPT
  • Google AI Overviews
  • Google AI Mode
  • Perplexity
  • Claude
  • Gemini
  • Microsoft Copilot
  • Meta AI
  • Mistral Le Chat
  • DeepSeek

AI consultancy · Search & AI VisibilityHow AI decides
who to recommend.

From question to cited answer in six steps. At every one, you can win or lose the customer.

01The question

AThe person

AI assistant
Wh

BThe answer engine

beginner joggingroad cushioninggenuine reviews24-hour delivery

Search crawling · beforestanding by

GooglebotGoogle · Search, AI Overviews and AI Mode
bingbotMicrosoft · Bing and Copilot
OAI-SearchBotOpenAI · ChatGPT search
PerplexityBotPerplexity · search index
Claude-SearchBotAnthropic · Claude search

User-initiated lookup · nowstanding by

ChatGPT-UserOpenAI · visits pages while answering
Perplexity-UserPerplexity · visits pages while answering
Claude-UserAnthropic · visits pages while answering

CThe web: yours and everyone else's

YOUR SITEyourshop.com/guide/jogging-trainersGuide: trainers for taking up jogging
runningblog.com/best-trainersThe best trainers for beginners
competitor.com/trainersRunning trainers: catalogue
marketplace.com/s?k=trainersSearch results: trainers
Get foundSEO

Found and indexed

Making it easy for crawlers to find, read and index the right pages: access, robots.txt, rendering, speed and architecture.

Comes in at steps 03 and 04

Get chosenAEO

Chosen as the answer

Answering the buyer's real questions clearly: answer first, question-led structure and data that is easy to extract.

Comes in at steps 01, 02 and 05

Get citedGEO

Cited as a source

Improving the information and evidence that generative answers can draw on: consistent, dated facts, authorship and third-party mentions.

Comes in at steps 05 and 06

No one can guarantee that an AI will cite you. What I can do, as an AI consultant, is work on access, content and evidence, and measure it with real questions in every engine, always the same way, in your private control centre.

Need to show up in ChatGPT?

AI consultancy · Custom agentsThis could be
your custom AI agent.

An example of an internal agent: it watches accommodation availability and prices across your destinations, keeps the history, spots dates under pressure and explains what deserves your attention.

01Watches

Market radar · internal use

Destination A · Destination B · Destination C · next 90 dates
Watching · snapshot in progress
History06:000 snapshots overwritten

Properties tracked

0

3 destinations

Snapshots today

0

every 15 min

Data coverage

0%

reliable signal

Dates on watch

90

upcoming dates

27 September

Observable inventory vs median rate · last 14 days

Inventory −32%Rate +12%
The curves cross13 Sep17 Sep21 Sep25 Septoday
Pressure calendar 90 dates
normalhighextremeneeds attention
Destinations watching
Destination Acoast
Destination Bisland
Destination Cmountains
The agent explains why

Waiting for signals…

Properties involvedData coverageHistory that backs it up

It doesn't mistake signals for facts: a property that stops showing availability isn't proof that it's full.

Illustrative example with simulated data.

Real examples · AllHub project

See two real examples

Two agents I designed for AllHub, explained from the inside: what they do, how they are protected and where their limits are.

Example 01

AI shopping assistant

Turns the catalogue into a conversation that sells, with security and privacy by design.

See the AI shopping assistant
Example 02

AI demand forecasting

Forecasts each product’s orders and warns you before a stockout.

See AI demand forecasting

Principles behind every agent

Your data, in Europe

Hosted in the EU and covered by GDPR. Never used to train any AI.

EUGDPRNo AI training

Only what it needs

The agent can only do what we've agreed. Everything else is locked down.

Nothing made up

It separates what it observes from what it interprets, and shows the data behind every conclusion.

You decide

The agent observes, analyses and recommends. The decisions stay yours.

This is just one example. As your AI consultant, I design each agent around one specific task: from briefing to delivery, with your sign-off at every stage. And if you want to automate a whole process, I start by mapping it with the MAPA method.

Need a custom AI agent?
Guides

Further reading

Practical guides, with sources and examples, on the topics behind this page.

See all guides

Free resources

Start on your own. For free.

Two PDF tools to take the first step without depending on anyone: check whether AI can read your website, and map the process you want to automate.

Search & AI Visibility

Checklist: can AI read your website?

12 checks you can run yourself, with no technical background, to see whether ChatGPT, Perplexity, Gemini and Google can read, understand and cite your website.

  • Whether your robots.txt and CDN let AI search crawlers in
  • What your site must say for AI to understand what you sell
  • The five buyer-questions test across four engines

PDF in Spanish · 3 pages · with checkboxes

Controller: José Galán. Purpose: to send you the resource you request. Retention: 12 months. Legal basis: your consent, which you can withdraw at any time. Google acts as data processor.

AI agents

MAPA template

The MAPA method template to map a process as it works today and decide what deserves an AI agent, what a simple automation can do and what a person should keep.

  • Process sheet and step-by-step map: who, time, data and decisions
  • The errors and exceptions nobody wrote down
  • Hours-per-month calculation and a filled-in example

PDF in Spanish · 3 pages · print and fill in

Controller: José Galán. Purpose: to send you the resource you request. Retention: 12 months. Legal basis: your consent, which you can withdraw at any time. Google acts as data processor.

Frequently asked questions

What people ask me most as an AI consultant: how to show up in search engines and AI, and how a tailored AI agent works.

How I work

What does an AI consultant do?

They help a business decide where AI adds value and put it to work with sound judgement. My AI consultancy has two strands: getting ChatGPT, Google and the other answer engines to find and cite your business, and designing AI agents that work with your data and your rules.

You don't need an AI expert on the payroll: you need someone who tells you, with data, what's worth doing. Good AI consulting also means telling you when your case doesn't need AI at all.

Search & AI Visibility

What is Search & AI Visibility?

It's the practice of getting a business found, mentioned and cited both on Google and in answer engines: ChatGPT Search, Perplexity, Google AI Mode, Gemini and Claude. It combines SEO (search engines), AEO (Answer Engine Optimization: direct answers) and GEO (Generative Engine Optimization: becoming a source for generated answers).

Unlike classic SEO, AI visibility is binary: either you appear in the answer or, for that user, you don't exist. That's why I work with dated, reproducible evidence, not ranking promises.

How do SEO, AEO and GEO differ?

SEO optimises for appearing in search results. AEO structures content so that an engine selects it as the direct answer (answer first, question-style headings, tables, structured data). GEO works to get generative models to recognise you as an entity and cite you as a source: consistent, dated facts, stable pages, third-party mentions and open access for AI crawlers.

All three layers are measured against the same baseline: questions × engines × runs.

More detail in the guide what is GEO and how it differs from SEO and AEO.

How do you measure whether a business appears in ChatGPT, Perplexity or Google AI Mode?

With a reproducible baseline: a set of commercial questions agreed with the client, run several times in each engine under documented conditions (account, language, country, date). I record whether the brand is mentioned, whether its website is cited, which URL, which external sources and which competitors appear.

A single run is a snapshot, not a baseline. I only compare repeated observations before talking about a trend.

Why might my website rank on Google but not appear in AI?

Because AI knows your website through two separate routes: trained memory (crawls such as Common Crawl, months earlier) and live retrieval (the engine reads your page as it answers). A CDN block, a restrictive robots.txt, content that only exists once JavaScript has run, or simply never having been crawled can leave you out of the first route even if Google indexes you perfectly well.

My access and inclusion audit checks robots.txt, responses to each AI user agent, presence in the Common Crawl index, rendering and structured data.

What does an initial review include?

A review based on public evidence, done before our first meeting: website and profiles, basic access and mobile experience, brand searches, a sample of AI visibility using buyer questions, and a comparison with the sources the engines do cite. The outcome is three well-supported observations, explicit hypotheses and the questions we need to agree on the next step.

It's a preliminary sample, not a full audit or a promise of inclusion in search.

What happens next, once the project is approved?

Three phases: a reliable snapshot (baseline, Search Console, GA4, technical crawl and evidence inventory), strategy (a canonical layer of facts and entity, citable case studies, guides that answer the buyer's questions, improvements to existing pages and structured data) and oversight of the implementation, with QA and a repeat of the baseline.

Every action has an owner, a date and a reproducible way to verify it.

Tailored AI agents

What is a tailored AI agent for?

To handle one specific task in your business: it's an internal AI system combining models that analyse your data, classify information, set priorities and flag risks with a conversational assistant that explains the results and suggests next steps. It uses your data and your rules, and can only do what we've agreed.

At AllHub I design this kind of agent as a service (Agent-as-a-Service); RnD Ventures AI OS shows a complete conversational system in production.

Weighing up your options? Read the comparison AI agent vs chatbot vs automation.

What tasks can an agent take on in my business?

The ones that have you checking data by hand today: spotting a stock-out before it happens, prioritising overdue payments, sorting emails and tickets by topic and urgency, or tracking prices and availability in your market. The agent analyses, tells you what matters and why, and you decide.

If your task doesn't need an agent, I'll tell you in our first conversation.

What does the process look like, from idea to delivery?

Seven phases: briefing (we get to know your business and requirements), design (how it talks and what it can do), prototype (you try it before it's built), build (we connect it to your tools with only the permissions it needs), testing (we try to break it before anyone else does), gradual launch, and ongoing support with monthly improvements.

At every phase you know what you're getting, and nothing moves forward without your sign-off.

What about my data and security?

Your data is hosted in the European Union and processed in line with GDPR. It is never used to train any AI. The agent only accesses what it needs for its task; everything else is locked down.

Every conversation and every action is logged, so you always know what it has done and why.

What if the agent gets it wrong?

That's why it's designed with clear limits and a person in charge: important decisions go through someone on your team. The agent also separates what it has observed from what it interprets, and shows the data behind every conclusion.

Before launch we test it with real cases, difficult situations and attempts to trick it, and it starts by serving a small number of users under supervision.

How much does it cost and how long does it take?

It depends on the task, the tools that need connecting and the volume. After the briefing you receive a fixed proposal, with phases, deliverables, timescales and price.

For both services

How do we get started?

Get in touch through the contact form: all good AI consulting starts with understanding your case. If you're after AI visibility, include your website and the three questions you'd like AI to answer by naming you: I'll prepare an initial review before we meet. If you're after an agent, tell me which task you'd like to take off your plate.

In a 30–40 minute meeting we agree on a concrete next step.

Shall we talk?

Get recommended by AI and/or put an agent to work for you.

Tell me what you want to achieve: fill in the form or email me at info@josegalan.dev.

We go through your AI visibility snapshot (or the process you want to automate) and I tell you, with data, what I would change first. No commitment.

What are you interested in?
Company size (optional)
When would you like to start? (optional)

Basic data protection information. Controller: José Galán. Purpose: to reply to your enquiry. Legal basis: your consent, which you can withdraw at any time. Recipients: no data is shared with third parties unless required by law; Google (hosting and form delivery) acts as data processor. Your rights: access, rectification, erasure, objection, restriction and portability. More information in the privacy policy.