Guides

Guides to SEO, AEO, GEO and AI agents.

Clear, dated, evidence-based explanations of how Google and AI engines find you, and how to use AI agents in your business safely. If you would rather do it together, see the AI SEO service or AI agents for business.

Search & AI VisibilityWhat is GEO and how does it differ from SEO and AEO?What is GEO (generative engine optimisation), what is AEO and how they differ from SEO: clear definitions, a GEO vs SEO table and what to do in each layer.9 min ·
Search & AI Visibilityllms.txt: what it is, whether it helps SEO and how to create oneWhat the llms.txt file is, whether it helps SEO and AI visibility, who actually reads it today and how to create your llms.txt with a free generator.8 min ·
Search & AI Visibilityrobots.txt for AI: GPTBot, ClaudeBot, PerplexityBot and what to blockHow to set up robots.txt for AI: what GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot do, how to block AI bots and which ones to let through.10 min ·
AI agentsEU AI Act for SMEs: obligations, key dates and GDPR if you use AI agentsEU AI Act for SMEs using AI agents: what the EU AI Act is, obligations, timeline, high-risk systems and data protection (GDPR), with a checklist.11 min ·
AI agentsAI agent vs chatbot vs automation: which does your business need?AI agent vs chatbot vs automation: what an AI agent is, how it differs from a chatbot for business and which to choose, with a table, examples and a quiz.9 min ·

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